Organisational Behaviour Essay Example for Free

Organisational Behaviour Essay In any organisation, the employers exhibit varied behaviours. Behaviour is a social corporate responsibility (Antal Sobczak, 2004). An organisation should not just demand some kind of behavior but be incorporated in ensuring that this is achieved. The systematic study of how individuals act in an organisation, either individually or as a group is referred to as organisational behaviour (Michael, 2005). There exists many factors that would shape the way people interact in organisations. These seek to predict, control and explain some facts. Despite major criticisms concerning the ethics of controlling the behavior of workers, organisational behaviour has been very instrumental in the development and success of organisations. In the modern world, organisational behaviour is a rapidly growing field. People from different regional and cultural backgrounds have to work together thus making it necessary to moderate the way they interact. These studies have been integrated with other domains for effectiveness, these are: anthropology, ethics and leadership. The leadership domain seeks to give an insight into the role leadership plays in an organisation in the change management process. An individual learns some behaviour from an organisation either directly or indirectly (ICMR, 2007). Theories widely accepted in learning are cognitive, behaviouristic and social learning theories. Learning is attributed to the association between stimulus and response. In behaviouristic theory, the desired behaviour is achieved through the application of theories on behaviour. This theory tends to deal with those skills learnt to be used later excluding those capabilities that are inborn (Behavioural Theory, 2008). People are taught and learn rather than inherit traits. In the context of Waiting Tables for Godot passage, we can analyse some of the traits that are taught rather than the inherent ones. Jean-Pierre Godot, the owner of La Maison taught his staff some of the things he expected them to observe. He taught the workers to work as a team and work excellently for that matter. It is out of this that Diane knew that she had to give her best. How else could she be excellent? In essence, she was putting into practice what was taught to her by Godot; excellence in duty. It is also easy to see that Diane had acquired some other knowledge elsewhere. She had learnt to balance several plates on her arms. Diane could speak French despite living and studying in Australia. It is therefore only wise to conclude Diane should have been taught French. This enabled her to perform well since it is clear from the passage that she was an excellent worker. Customers complemented her for offering efficient service and even gave her tips. Cognitive theory involves learning through mistakes (Domjan, 2003). An individual avoids the path leading to pre-committed mistakes the next time similar activities are undertaken (Jaffee, 2000). In the case passage, when Diane dropped a bowl of bouillabaisse appetiser, her boss yelled at her and even went ahead to deduct $44. 95 form her pay. This taught Diane that carrying many order plates at once was not safe. It also made her realise that Godot was not concerned with the good deeds by the workers but rather by their shortcomings. Slowing down her pace was the immediate lesson that Diane learnt from this experience. From the same mistake, the University of Canberra student realised that with a slower pace, she would make little money to meet her needs. It was only advisable for her to carry on at the same pace but take more caution to avoid any outbursts from her boss. Lastly, the kind of behaviour that is passed on through observation is expounded in social theory. An individual watches some traits that others exhibit and adapts the same. It is very common with children. According to Miller and Dollard (1941), the observer imitates the observed action which is then adapted and rewarded with a positive reinforcement. Diane, a newly employed worker at La Maison observed the cook being scolded by Godot. She immediately learnt that she had no option but to give the best in her capacity if she was to avoid any trouble. By observing the nature of her customers, she learnt to be friendly and even employ some other skills like speaking French when need be. Diane observed that by warmly welcoming customers she had served before, she was able to retain them. She thus employed her courtesy skills to retain customers. Social behavior includes the inherent characteristics. Diane exhibited traits like the art of balancing several plates on her arms. She was also talented in the recommendation of wines that go well with specific meals. This Canberra student had persuasive skills to convince customers to buy lavish desserts by the way she described them. Her memory never failed. She correctly entered her orders and duly delivered them. Moreover, she remembered repeat customers and ushered them back warmly. These are some behavioural traits that are not necessarily taught. They could be inborn. Consequences have been used in many cases to determine the occurrence of behaviour. This is referred to as operant conditioning or instrumental conditioning. Learning occurs only at that point where the learner appreciates the connection that exists between behaviour and its consequences (Wagner, 2005). It is operated in by the environment but maintained by consequences. Reinforcement and punishment could either be positive or negative. The positive aspect is achieved when it is delivered due to some response whereas the negative is withdrawn due to a response. Extinction is another tool of operant conditioning where there exists no change in consequences following some response. In punishment, the behaviour of an individual is weakened following the experience of some negative condition (Operant Conditioning Basics, 1999). It is of significance to note that it is only response that is extinguished, punished or reinforced. Positive reinforcement exists where a pleasant stimulus that enhances a certain behaviour is a result of a response. In Waiting Tables for Godot, customers kept complementing Dianes service as a consequence of her excellent service. They would also give tips to this University student. Godot on the other hand always yelled at her workers. The La Maison owner would even use French to express his dissatisfaction. In a way, this made sure things get done the right way. It is seen that even Diane becomes more careful when handling his order plates to avert losses like the one experienced before. Godot explained to new workers what he expected from them; excellent job. This, if taken from Dianes reaction, shows that workers gave their best because of this initiative. On the other hand, negative reinforcement is a situation where a behaviour is a result of stopping a negative condition, usually considered unpleasant. For example, when Godot scolds his cook and chef, they get things moving. When he yells out his anger at Diane for dropping bouillabaisse appetiser on the carpet, Diane reconsiders how careful she is with her job. She therefore averts the negative consequences where she has to break her employers property and even have her pay deducted for compensation. It is also clear that Diane finds some work to do during her vacation than just stay at home to avoid rice and spaghetti meals when she resumes back to Canberra University the following semester. Positive punishment would refer to a situation where a response occurs as a result of an aversive stimulus. This includes the introduction of loud noise or shock. Jean-Pierre Godon knew how to employ this tool. He would yell at his workers if only to get things moving faster. Regularly, he would speak in French if only to drive the point home. At one particular time, when Diane dropped the bouillabaisse appetiser, she was scolded and part of her salary deducted to cater for the losses her employer had incurred. This produced positive change as she became more careful in whatever she handled in La Maison thereafter. When Dianes pay was slashed, she opted to observe extra caution. Not only was her pay deducted but she also lost a considerable amount of tips because of the slow down in her service. This served to improve the way she handled her order plates. This condition where a favorable outcome is withdrawn following an unpleasant behaviour is known as negative punishment (Wagner, 2005). Both the negative and the positive punishment result to decreased behaviour. There are conditions that result when a behaviour that had been reinforced previously ceases to be effective. This is extinction. In the case passage, Diane is portrayed as a very efficient worker who would go extra lengths to accomplish her duties. For instance, she would balance several plates on her arms which made her avoid many trips to the kitchen. She would also carry out her duties so well that Godot, her boss, never crossed paths with her. However, on the day she messed herself by dropping appetiser of bouillabaisse on the carpet, all these things ceased to be meaningful. Her expertise in balancing several plates in her arms was no longer a positive attribute. It had cost her $44. 95 of her pay. It was therefore not worth going on with this but rather resort to carrying just a few plates at a time. Although she did not break any item in La Maison henceforth, Godot was still irritated with this University student. Godot was not satisfied with her wait staff effort. No matter how hard they tried to fulfil their bosss demands, Godot would still hurry them up with insults in French. Their effort was therefore extinct. Dianes life was surely affected by these learning tools in one way or another. Positive reinforcements made her achieve her targets. When customers would complement her, she would feel that she was doing the right thing. This motivated her to offer the best that she could. Customers would tip her, t times to a high of $23 a day which implied to Diane that she would not take rice and spaghetti in the next semester at the University of Canberra. She would also get more customers into Godots business place because of her good communication and interpersonal skills. Nonetheless, some negative reinforcement aspects caused her humiliation. When Godot finds her on the wrong and scolds her, she is forced to do away with quite a portion of her pay as compensation for the losses the boss incurs. She is prompted to reduce her service speed to avert similar happenings. When Godot imposes a fine to Diane for her actions, he knows that this will assist this lady avoid carelessness in the future. She is forced to serve lesser customers which implies reduced tips for her. This is positive punishment since it is meant to give positive results. It is out of this that this student becomes cautious with her work. Though this impacted negatively on her goals, losses in the organization was prevented. From the unpleasant behaviour of Godot in the context of Diane, this worker changes and becomes even a better employee as she does not break items anymore but becomes more cautious. There are various ways that an employer would incorporate in their management to yield the desired results. Godots idea was to pay per hour and allow the workers have tips from customers. It would thus ensure that at no one particular hour would the workers desire to do nothing. They would always seek to be busy each unfolding hour. This simply meant that Godot would have an all time operational business. This translates to more work and more profits for him. He would also not have to pay for any wasted hours during the day than if he was to pay, say per month. It will also mean that he could employ new employees every hour and avert the problem of absenteeism. Tips on the hand encouraged the workers to serve more customers in anticipation for more tips. This similarly translates to more work and consequently profits for Godot.

Poverty and Lifeboat Ethics Essay Example for Free

Poverty and Lifeboat Ethics Essay A famous Chinese proverb goes: â€Å"Give a man a fish and he will eat for a day; teach him how to fish and he will eat for the rest of his days.† Although this wise advice was given thousands of years ago, nowadays looks like no powerful or rich government on Earth understands that sentence. Garrent Hardin, author of â€Å"Lifeboat Ethics: The Case Against Helping the Poor† show us an honest perspective on how the rich countries in the world, by donating food and money, instead of helping poor countries get out of their misery, cause more hunger and strife. In addition, he tells us that overpopulation in poor countries should be controlled soon, or the current situation will turn ugly very fast. Although Hardin’s evidence is almost indisputable, his position is not. I understand why the author believes that helping poor people is a bad idea but he isn’t looking at many others sides of the situation. At the beginning, my reaction was the opposite. I was totally convinced by Hardin’s theory. I desperately sought a place within a â€Å"lifeboat!† But after discussing the essay in class, and hearing myself repeat Hardin’s words that express his indifference about poor people, and also rethinking his thesis in which poor people don’t have a chance for a better life, I changed my position. I can’t support those ideas because in my own point of view, they are false. It is just not true. Some countries and some societies already made a change. Some countries like South Korea, Singapore and China have broken the poverty cycle. We shouldn’t be so negative and we must remember that even the poorest people on the planet have imagin ation, ideas, beliefs and an imperative necessity to change their own universe. However, I think that the answer is within Hardin’s thesis too. Poor people don’t need food and clothes only in cases of emergency. Instead, they need a few rich governments interested in giving them tools and ways to improve their economies, to develop their ideas and to use their creative minds. Without that little help all life in this planet will disappear. So, helping the poor is also a way of helping everyone else, even rich people. And here Hardin’s thoughts are necessary: â€Å"Without a true world government, controlled reproduction and the use of available resources, the sharing ethic of the spaceship is impossible.† (Lifeboat Ethics: The Case Against Helping the Poor. Pg. 310.) If the poorest destroy their natural resources, the consequences will be for everyone, regardless of how much each possesses. In conclusion, I think Hardin is correct when he asks about the future on Earth, if we take statistics and analyze their results for the year 2050. However, his position against helping poor people and trying to eliminate them from the face of the Earth is wrong. I believe in a true world, where rich countries use their development technology and their healthy, well-nourished minds to decrease the percentage of poverty in the world, and where everyone wins the right to live in this, our planet Earth.

Strategy Planning and Implementation

Strategy Planning and Implementation Task 1a) The organisation of my choicce in discussing the Strategy Planning and Implementation assignment would be Pantaloon Retail India Limited. The reason behind choosing this organisation as matter of discussion can be mentioned as follows: i) I am an ex-employee of Panataloon Retail India Limited being on the rolls of the company for nearly 4 years overseeing comapanys Marketing Business Operations in the state of Gujarat, India encompassing 5 Pantaloon Retail Lifestyle stores in the cities of Ahmedabad, Baroda, Surat Rajkot in Gujarat. ii) Organised retailing is emerging in Indian sub-continent with Pantaloon Retail India Limited being the forerunner. iii) Started from a humble begiining in late 20th century with single outlet operation today it is Rs.10 billion turnover, with a presence over 30 cities with combination of 500 mega stores, super stores and lifestyle stores with over 20,000 employees. Task 1b) Stakeholders are the persons or a community(group of people) who are directly or indirectly associated with an organisation for attaining its objectives and are directly or indirectly affected by the actions, decisions and policies made by the organisation. Stakeholders of the company are its Directors, Employees, Creditors, Customers, Vendors, Government Agencies, Owners and Shareholders. Hence, in other words all the human entities directly or indirectly associated with the organisation are the stake holders of the organisation. In particular, the major stakeholders of my chosen organisation are the Employees, Customers and Vendors. Retail is man intensive industry and hence the role and importance of team work is the essence of providing international standard experience of shopping to its customers. Customers are king of the retail business. Custmers are listened, obliged, serviced and are given the primary importance in Pantaloon Retail India Limited. It is believed here that if Customers are happy then the company will survive. The company follows the M.K.Gandhis famous qoute, A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. Vendors are the blood line of the organisation. Vendors provide the organisation with the right product win desired quantity. The also support the organisation in terms of payback period giving an edge to maintain healthy cash flows for development. Hence, we observe that these stake holders are of considerable importance to the organisation growth and to combat fierce competition and to meet customer satisfaction. The specific considerations that the company has for these stakeholders are as follows: Employees: The employees should be suitably compensated in terms of monetary and other intangible benefits so that the high level of enthusiasm towards work and customer focus is maintained. The happiness and retention of customers can be ensured only with satisfied employees. Customers: As mentioned above, Customer is the key focal point of Pantaloon, hence all the business persepective should be should be suitable oriented towards customer needs and wants. The company consideration would be providing Value for Money experience to its customers and reaching them the products wherever and whenver they want. Vendors: The company considers Vendors as partner for growth. The company has taken measurable steps towards assessing them, procuring procedure, payments and to deal with the grievance. The company has further taken a step ahead by incorporating electronic touch points to minimise the lengthy procedure and ensure time saving. Task 1c)Organised retail is agressive and is becoming challenging every moment. All the strategies formulated in Retail have been centered around the most important entity The Customer. The company has always focussed towards attracting customers, retaining the existing customers and giving customers an experience which would enable to come back again and again. The crieteria that Pantaloon focussed are: 1.Cost: The most challenging factor in todays business. A good earnings to cost ratio would only decide the fate of the retail business. No matter what top-line or bottom line a company desires, Pantaloon has always focussed on Cost Strategy to offer maximum benefit to its Customers. 2. Market Penetration: After opening its various retail formats in the metro cities in India, the company has decided the Cluster Development Strategy viz. 8 city strategy for market penetration. By doing this the company will focus towards only cluster of cities for market reach in step wise manner. 3. New Product Strategy: The company strategy has always been+ based on Ideas to give their customers something new and unique. The company looks to achieve a healthy share of each Rupee spent by the customers. Thus company started from garments retailing has moved into Food Retail, Fast Food and Speciality cuisine, Gaming, Hyper market segment, home products, e-shopping and insurance sector. 4. Square foot sales : The strategic objective of the company is to seek healthy square foot sales in order to maintain good profit margin in terms of attaining healthy top line. 5. Private Brands: One of the most important criteria for attaining strategic management objective is introducing Private Label Brands which would ensure gaining a healthy bottom-line margin. 6. Vendor Strategy: Touch screen single point operation for vendor slection, product identification and payment procedure. The company believes vendors or manufacturers are partners to the business and hence venodr management is key importance to the company. Task 1d) Pantaloon Retail India Limited was formed to deliver organised garment retailing in India. The company wanted to blend fashion with affordability. Due to its fast expansion and growth the garment trader and the dictribution channel(middle man) has also earned huge margins. They are the trader who used to source the material from the manufacturers and used to store and supply the merchandise to Pantloon. There was a sudden demand in raising the margin of the merchandise by the intermediary channel. Pantaloon used to source 80% of their merchandise of reputed brands from these channels. This sudden raise could not have direct implication on the customers as increase in price to the final product would mean losing business. Hence company initially bear this loss. After sometime the comapny wanted to discuss with these intermediate channels for price renegotiation, failing which the supply of the goods were stopped creating a vacuum in the supply. This was affected by poor merchandise and customer complaints which continued for several months till the time the company had done renegotiation with new set of Intermediary channel including contacting the manufacturers directly. Bu this, the company felt the necessity of having their own private brands including manufacturing and aquiring manufacturing set up of few other companies. The company took around 6 months for consolidation exercis e and thereafter Pantaloon relaunched its Retail Stores with nearly 80% of private manufactured merchandise. Task 2) Develop Vision, Mission, Objectives Measures a. For your chosen organisation, list down its ethical, cultural, environmental, social and business objectives. How are these influenced by the current business and economic climate? Pantaloon Retail India Limited with its multi-retail business in various sectors has consolidated its operations under the umbrella concern of Future Group. The company has laid down and oberve the following values to cover its ethical, cultural, environmental, social and business objectives. The values are as below: Ethical i) Respect Humility: Respect for every individual associated in business and be humble to all. This value entails the core people function. The company pays utmost respect, listen and act accordingly to its Customers, Employees and Vendors through various channels. The Senior Management evaluates and acts accordingly on any grievance, comments and suggestions made by Customers, Employees and Vendors. ii) Openness: To be open and receptive for new ideas, knowledge and information. The company has various platform of communication with its people and analyse all the ideas or comments and shares its opinion with the Stakeholders. E.g. the company has Share With Us Book placed in all the retail stores through which a Customer can communicate with the Senior Management. Cultural i) Valuing Nurturing Relationships: To build long-term relationships. Business particularly retail business is strategic in nature. It has complete reliance on Relationship building and nurturing the emotions.It is observed that it requires more money to attract new customers rather that retaining and satisfying new customers. ii) Simplicity Positivity: Simplicity in thought, business and actions. Thinking simple yet positive render positive vibrations in the economy and earn respect from its stakeholders. Environmental i) Flow: To respect and understand universal laws of nature. The company follows the natural way of business and respect and adheres to the rules and policies laid down from time to time. It also acts accordingly keeping in mind the current economic condition and takes steps relevant in order to satisfy needs of its stake holders. Social i) Indianness : Confidence within ourselves and amongst our product. The company respects Indian culture and offer the products that suits Indian households. ii) Adaptability: To be adaptive and flexible to meet new challenges.The only thing that is constant in the Universe is Change. Hence the company is always open to change and modify accordingly its product lines as per the need and demand of the present market. Business Objectives i) Intropsection: Leading to purposeful thinking. The company from time to time does meaningful invigoration of its entire process in order to audit and take any corrective action if any. Based on the outcome the company re-strategise any of its process or function. ii) Leadership: Leadership in thought and idea and its application in business. The comany belives to be Number 1 in whatever business they are and work hard to retain its position. (Source:Pantaloon Retail India Limited website id http://www.pantaloon.com/corporate_state.asp,Dated October 26, 2009) Based on the above, it is clearly observed that Pantaloon Retail India Limited is equipped with broad range of measures to handle stressfull business environment and economic changes that may occur. Specifically, particular change in any macro economic policies are treated with utmost sincerety and needed change is implemented to overcome it. Thus more recently the economic crises has very little effect on Pantaloon, as the company could envisage the problem and taken specific measures to overcome this. The percentage of leased out premises to its its total retail outlet was nearly 65% towards the beginning of year 2008. The companys outflow in rental expenditure was a large sum of money. The company could oversee the challenge of offereing competitive pricing during the era of economic meltdown. Based on the same company started having its own premises by creating a special vehicle Future Capital Holdings which is 100% subsidiary of Pantaloon Retail India Limited. This has brought d own not only the rental outflow but also ensured better offering to customers in terms of competitive pricing as compared to its competitors.

Philosophy of Spiritual Gifts :: Christian Spiritual Gifts

The area of Spiritual gifts is one which holds great interest for me. The thought that the different areas of effectiveness and skills are from God is interesting. I grew up with the teaching that we had God given abilities but never equated these with "spiritual gifts". They were just skill that we had been born with. I felt that our genetics and social conditioning had as much to do with these "gifts" as the Holy spirit did. Since there are non-Christians who exhibit these same abilities and gifts and when I was not a Christian I still had the desire to encourage others (encouragement is my spiritual gift). So I guess that I just never thought of these as spiritual gifts. I have been wondering for a few years now about what my spiritual gifts are. Although I have been intrigued by them, I was unsure of the method to use to discover them. The truth is, the thought that I did not know never really concerned me. The lack of understanding my spiritual gifts did not keep me from ministering. In a way I guess that they were already evident to me. The only thing I was missing was the "Christian" terminology for them. I would still be content not to know what the spiritual gifts I have are, but the elective I took gave me the opportunity to explore and discover the spiritual gifts I possess. My involvement in the discovering of my spiritual gifts is purely by God's design, so I assume that the time is right for me to be aware of them. The class module has been informative and interesting, and has revealed to me the gifts that God has blessed me with. The biggest concern I have regarding knowledge of our spiritual gifts is the temptation to misuse them and to a smaller degree to let ourselves be constricted in what we do in our spiritual lives because the task may lie outside of our "gifts". The thought that people use this as an excuse is disappointing to me. That tells me that they do not have a full understanding of who our God is. To limit oneself to the spiritual gifts that are evident is in a sense limiting God. When We become Christians is purely because of what God has worked in us. Throughout the life of the believer the continuing work of the Spirit is evident in our lives, or should be if the believer's relationship with God is healthy.

Faces and Voices in Faulkner’s Absalom, Absalom! Essay -- Faulkner’s A

Faces and Voices in Faulkner’s Absalom, Absalom! While reading Absalom, Absalom! I was amazed at the number of times one of the narrators would refer to faces or voices as being present rather than to the people themselves. In almost every chapter this synecdoche appears, reducing many of the characters to images, shadows and memories. I think Faulkner uses this device to enhance the fact that the story is told from memory-- much of it from the point of view of the characters‘ childhoods. On page 184, Mr. Compson tells the story of young Thomas Sutpen’s family life. He says â€Å"he was just there, surrounded by the faces, almost all the faces which he had ever known.† I think the fact that Sutpen’s father and sisters aren’t referred to as such but only by their faces says a lot about t...

Abortion is Morally Wrong Essay -- Pro Life Pro-Life

Abortion is Morally Wrong Abortion, the termination of pregnancy before the fetus is capable of independent life, can either be spontaneous or induced. It is called "the knowing destruction of the life of an unborn child." (Mass General Laws Chapter 112 Section 12K) When abortion occurs spontaneously, it is called a miscarriage. However, when the loss of a fetus is caused intentionally, it is regarded as a moral issue. Abortion destroys the lives of helpless, innocent children and is illegal in many countries. An estimate of 1.2 million are performed each year. In retrospect, an estimate 38,010,378 innocent children were aborted since 1973 when the process was legalized. Abortion is a simple and safe procedure if it is done by trained medical workers during the first trimester. There are four different techniques utilized during the first twelve weeks of pregnancy. Suction aspiration, also known as vacuum curettage, is the most common surgical means of abortion. This is when a powerful suction tube with a sharp cutting edge is inserted into the womb through the dilated cervix. The suction dismembers the body of the developing baby, tearing the placenta from the wall of the uterus, and sucking blood, amniotic fluids, placental tissue, and fetal parts into a bottle. Although it is one of the safer methods, there are still frequent complications such as infection and tearing of the uterus, causing hemorrhaging. Dilatation and Curettage (D&C) is another surgical process involving the insertion of a loop shaped steel knife to cut the baby’s body into pieces. The placenta is then scraped off the uterine wall. There is a higher risk of infection with D&C and greater blood loss than with Suction aspiration. RU 486 and Methotrexate are two similar types of chemical abortion. RU 486 is a pill that can be taken orally only during the five to nine week period. Three trips must be made to the abortion clinic. In the first, the RU 486 pill is administered after a physical examination. During the 2nd, 36 - 48 hours later, the woman is given a dose of artificial prostaglandins initiating uterine contractions. This causes the embryonic baby to be expelled from the uterus. The third visit, about two weeks later, can determine whether the abortion has been completed or if further surgery is necessary. Methotrexate is administered by intramuscular injection. It... ...ined that abortion is morally wrong and destructive in all circumstances. God, the ultimate creator who decides the fate of all humans who come into existence, is the only One with the ability to choose life or death for His people. For us to make this decision ourselves, we are taking dominion over God and disregarding the Predestination that He intends for each living person. Works Cited Fettner, Ann Giudici. Abortion. Compton’s Interactive Encyclopedia. 2008. Hope and Healing. Massachusetts Citizens for Life. Elliot Institute, 2007. Levy, Robert J. Abortion. Microsoft Encarta 96 Encyclopedia. 1993-2009. Pro Life Reference Journal. Massachusetts Citizens for Life. Massachusetts Citizens for Life. 2008 Schwarz, Dr. Stephen. The Moral Question of Abortion. [Online] Available: http://www.ohiolife.org/mqa/13-5.htm. Unknown. Abortion Techniques: Suction Aspiration. [Online] Available: http://www.nrlc.org/abortion/asmf4.html. Unknown. Is Abortion Safe: Physical Complications. [Online] Available: http://www.nrlc.org/abortion/asmfl3.html Unknown. Over 38 Million Abortions in U.S. since 1973. [Online] Available: http://www.nrlc.org/abortion/aboramt.html

Capabilities and Effects of Background Music Essay

Abstract Nonverbal communication speaks louder than verbal communication; therefore, nonverbal communication, such as background music, needs to be sensibly evaluated. As a form of nonverbal communication, background music is capable of influencing a target audience. In advertising, emotions can be shifted depending on the music being played in the background and the same feelings are then transferred to the product, providing a tremendous advantage in business (Dillman Carpentier, 2010). Music can change one’s mood; in the workplace, an improved mood allows employees to be more content and, overall, more productive. In addition, with the right musical selection, the music is able to increase the amount of information an individual is able to retain (Balch & Lewis, 1996). Various aspects from several studies have been examined, demonstrating the power of background music and music in general. The Capabilities and Effects of Background Music Nonverbal communication may be unintentional and speakers may not be aware of their behaviors or it may be just the opposite (Troester & Mester, 2007). However, background music is often carefully selected in order to aid in the desired goal, particularly in advertising (Dillman Carpentier, 2010; Kellaris, Cox, & Cox, 1993). The goals of every businessperson may not be the same; yet, the capabilities and effects of music are rather consistent (Dillman Carpentier, 2010). Whether via television, radio, or in person, music is able to affect the moods of those in the audience (Knobloch, 2003). Music also has the ability to improve the performance of the task at hand of an individual (Fassbender, Richards, Bilgin, Thompson, & Heiden, 2012). According to Balch and Lewis (1996), an increase in memory is also induced by music. In any aspect of business, the effects of music can be utilized and even increase efficiency and productivity. Mood Alteration One’s mood determines the way one thinks and acts and what is said (Knobloch, 2003; Hunter, Schellenberg, & Schimmack, 2010). According to Hunter et al., â€Å"music is the language of emotions† (p. 47). The perception of music determines the emotion felt. The perception of happiness is more often transferred to feeling happy than the perception of sadness and feeling sad (Hunter, Schellenberg, & Schimmack, 2010). Davies (2011) refers to the emotions of music as being contagious. When one is around people who are depressed, that person’s mood adjusts closer to those who are in the depressed state. Similarly, although a person may not actually be sad, a sad part in a movie can make that person feel sad; the same applies to music. Hearing music that sounds happy can make one feel happy and to the contrary. Davies models this as a cause and effect relationship. The music being heard is the cause and the effect is one’s reaction to the music. Whether the reaction is happy or sad is dependent upon the perception of the music to the listener. Sounds that reflect happiness include little amplitude variation, a vast pitch variety, and fast tempo (Hatfield, Cacioppo, & Rapson, 1993). Therefore, when one hears these sounds of happy music, emotional contagion is invoked on the subject and causes that person to feel happy. In advertisements, music is selected as an enhancement but also to affect mood. It is a company’s goal to influence potential buyers by creating a positive attitude and feeling towards that company’s product. With a positive image in mind of a particular product, there is a greater likelihood that the consumer will purchase the product (Dillman Carpentier, 2010). An average of more than 9.5 hours of media is taken in by the average American on a daily basis; of those hours, 38% is dedicated to music – all of which affects mood in some way (Knobloch, 2003). In addition, according to Dillman Carpentier, 90% of commercials include music of some sort (2010). The preceding statistics show the value of music to consumers and therefore, reflect the importance music-induced moods have in marketing. Enhanced Performance Not only is music able to affect one’s mood but it is also capable of increasing the performance of an individual (North & Hargreaves, 1999). According to Rauscher, Shaw, and Ky, the IQ scores of the participants of their study were highest when the participants were under the influence of music (1993). In the other two trials, the participants went through a relaxation process and sat in silence for 10 minutes; the scores were 2.95 and 3.56 points respectively lower (Rauscher, Shaw, & Ky, 1993). Some teachers have started using music to increase the focus and efficiency of students. Relaxing music is played to keep the students’ minds from wandering and, instead, concentrated on the lesson. The relaxing music causes one’s brainwave frequencies to alter, entering the alpha state. The alpha state has been found to be the state where the best connection to one’s subconscious is made (Fassbender, Richards, Bilgin, Thompson, & Heiden, 2012). Koenen’s and Restak’s (as cited in Fassbender et al., 2012) findings have both supported that music inhibits thought. Restak’s claim is based on a study conducted with surgeons as the participants. Due to differing parts of the brain being used for music and for physical tasks, the music doesn’t inhibit the task but keeps the other part of the brain occupied and, therefore, from becoming distracted (Fassbender et al., 2012). In another study, surgeons were asked to count backwards by various numbers under three different conditions and were monitored throughout their tasks. The different conditions were no music, music of personal preference, and experimenter-selected music. Each surgeon was individually tested and each surgeon’s blood pressure, pulse, timing, and accuracy were recorded. The results showed a significant difference among the three conditions and the areas being monitored. The surgeons’ blood pressures and pulses were at much higher levels when performing the tasks without music. The results of the tasks with the presence of music showed lower blood pressures and pulses but an increase in the speeds and accuracies of the surgeons. Of the two music conditions, the overall results of the surgeons were better when listening to music of their choice rather than the experimenter-selected music. The participants of the study are of a profession that undergoes much stress in the operating room; by listening to music of their choice, the effects of stress decrease and the quality of performances increase (Allen & Blascovich, 1994). The studies of Dr. Adrian C. North provide several benefits of music for employers and employees. As previously mentioned, music can affect one’s mood. In the workplace, putting the employees in a better mood will increase their productivity by improving how well they interact with their fellow employees. It has been proven that one’s mood and helpfulness are directly related (North & Hargreaves, 1999). Music has also been found to raise the employee morale, leading to a decrease in the number of absences (Furnham & Bradley, 1997; North & Hargreaves, 1999). The output per employee can also be increased in a work field involving repetitiveness. According to Johnson (2004), participants of his study (whose work was repetitive) matched the tempo of the music being played while working. Therefore, with the addition of music – causing a better mood, cooperation, and increased pace – the overall productivity and efficiency of the workforce can increase and, in turn, boost the company revenue. Music is a friend of labour for it lightens the task by refreshing the nerves and spirit of the worker – William Green ( quoted in Furnham & Bradley, 1997) Increased Memory Although music and its relationship to human memory are still being researched, scientists do know that music affects several parts of the brain (Weir & Nevins, 2010). Cognitive neuroscientist, Petr Janata, says, â€Å" It [music] calls back memories of a particular person or place, and you might all of a sudden see that person’s face in your mind’s eye† (Weir & Nevins, 2010, p. 12). According to John Sweller, one must relate what is being learned to something that is already known (2003). Studies have proven the word-for-word is much higher when heard with music than when heard without music (Wallace, 1994). Wallace also suggests the musical accompaniment is used as a retrieval device or as an aid in the way the words are stored. The belief is that the music accents the words being spoken by acting as a cue when determining the number of syllables in a word and words in a verse (Wallace, 1994). It has also been shown that some memories are solely dependent on music being the trigger to recall them (Balch & Lewis, 1996). In marketing and advertising, music plays a significant role on one’s memory. Most can probably identify the brand image, along with the melody, by simply reading, â€Å"five, five-dollar foot long† (Weir & Nevins, 2010) due to the capability of music that allows one to recall melody and image from the text read (and the contrary) (Wallace, 1994). Pertaining to memory, music can also serve as an aid in health services (Simmons-Stern, Budson, & Ally, 2010). According to a study by Simmons-Stern et al., patients with Alzheimer’s disease were able to recall more of the information they were given when it was sung rather than spoken. It is thought to be possible that these findings may aid in discovering a treatment for Alzheimer’s disease patients (Simmons-Stern et al., 2010). Conclusion There is no doubt music plays a role in everyone’s life in some way. The effects of music are nearly unavoidable due to the fact that music is incorporated into such a variety of activities and places and can cause differentiating feelings and results. Sad music can spread sadness (through emotional contagion) and infect the listener with that sadness, causing the listener’s mood to worsen. On the contrary, music is also able to make one feel happy (Davies, 2011). In the workplace, music is able to improve the mood of employees, motivate employees, and quicken the pace of the work being done (Furnham & Bradley, 1997). By playing upbeat music where the work to be done is monotonous, the workers are less irritated and fall in rhythm with the beat of the music. A workforce that has a higher rate of productivity can ultimately benefit the company by increasing the profits (North & Hargreaves, 1999). Music also accentuates words and increases the memorabilia of those words; this can be quite beneficial in advertisements (Weir & Nevins, 2010). Another benefit music offers, with regards to memory, is as a possible treatment for patients with Alzheimer’s disease (Simmons-Stern, Budson, & Ally, 2010). Regardless of being a form of nonverbal communication or where it may appear, music strongly affects human beings with its ample array of capabilities. References Allen, K. P., & Blascovich, J. P. (1994). Effects of Music on Cardiovascular Reactivity Among Surgeons. Journal of The American Medical Association, 272(11), 882-884. Balch, W. R., & Lewis, B. S. (1996). Music-Dependent Memory: The Roles of Tempo Change and Mood Mediation. Journal of Experimental Psychology: Learning, Memory, and Cognition, 22(6), 1354-1363. Davies, S. (2011). 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