The Failure Of The Google Glass Explorer Program - 1038 Words

Google Glass is without a doubt a very strong and innovative product with a high potential for growth. However, following the initial launch, negative perceptions of these augmented reality glasses gave view to a few major issues holding them back from success. Many of these problems occurred primarily due to lack of security and privacy. Concerns during the initial release were caused by the fact that the wearer can film or take pictures with out the subject(s) knowing or giving consent. As a result, negative consequences, such as speculation against Google, along with customer assault and isolation began to make face. Customers were targeted and harassed for supporting the product, which worked to both stunt market growth, and lower Google’s reputation. Not soon after, social media sites took wind of the escalating situation and assisted in a major backlash against the new product. Overall, the failure of the Google Glass explorer program directly resulted from the prevalenc e of these unforeseen privacy issues. Removing the camera feature from the device would ultimately eradicate that concern, while they would continue to provide all the other functions that â€Å"wearables† are known for. Unfortunately, this action would diminish the devices value, market reaction would initially be negative, and ultimately sales may not take off as planned. Without the ability to quickly snap a photo or video, the value proposition of convenience is partially eliminated, and consumerShow MoreRelatedIMNPD Individual Assignment Essay example4095 Words   |  17 PagesExecutive Summary 1 Question 1 2 Introduction 2 Google Glass 3 Ongoing Corporate Planning 3 Ongoing Market Planning 4 Ongoing Technology Management 5 Opportunity Analysis/Serendipity 5 Ansoff Matrix 6 Market Penetration 7 Market Development 7 Product Development 8 Diversification 8 Multidimensional Concept of Google Glass 9 Brand Name 9 Quality Specifications 9 Price 9 Packaging 9 Features 10 Technology 10 Level of Service 10 Question 2 11 Dilemma of Google in Innovation Management 11 Uncertainty ManagementRead MoreWhere Tech Savvyness Ends And Where Being A Geek Begins2267 Words   |  10 Pagesmachines had no hard drives and ran completely off of 5 1/4 inch floppy disk s. This was all fun and games, but I didn t learn much from the experience. I did however learn to maneuver through the DOS operating system as well as how to execute programs. My real experience didn t start till around June of 1992. I live in the San Bernardino California area. If you know any history of the area, in June 1992 there was a massive 7.3 earthquake that shook San Bernardino quite harshly. Shopping mallsRead MoreSoftware Testing And Its Commercial Effectiveness2781 Words   |  12 Pagesits commercial effectiveness. Purpose of Software Testing:- The main purpose of software testing is to ensure that the software package that has been created is running as it has been programmed, to work out any glitches or code that prevent the program from completing the actions and functions that it has been set within the code, although this is the purpose of software testing, this is not the aim, the aim of software testing is to ensure that all of the functions of a piece of software will notRead MoreMarketing and E-commerce Business65852 Words   |  264 PagesBusiness: Crowdfunding Takes Off Insight on Technology: Battle of the Titans: Music in the Cloud Case Study: Pandora and the Freemium Business Model CHAPTER 3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM Opening Case: Google Glass: Augment My Reality Insight on Society: Government Surveillance and Regulation of the Internet Insight on Technology: Is HTML5 Ready for Prime Time? Insight on Business: The Apps Ecosystem Case Study: Akamai Technologies: Attempting to KeepRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pageswould have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the older cases have faced significant changes in the last few years, for better or for worse, and these we haveRead MoreClassification And Nature Of The Literature Review10297 Words   |  42 Pages business strategies and Porter s five competitive forces models of digital era. 1.1.6 Approach to the Study The author is going to conduct a secondary research such as academic journals ,books ,the internet using academic search engines such as google scholar ,book review index online , books in print , director of open access journals ,INFOMINE ,infotopia, lib guide community ,CiteuLike, BASE , Academic info ,and will use theoretical analysis focusing on different theories .To aid the search,Read MoreA Project on Apple Inc.12777 Words   |  52 Pagesstorage devices, they were superseded by the introduction of a 5  1/4  inch  floppy disk  drive and interface, the  Disk II. The  Apple II  was chosen to be the desktop platform for the first killer app of the business world—the  VisiCalc  spreadsheet  program. VisiCalc created a business market for the Apple II, and gave home users an additional reason to buy an Apple II—compatibility with the office. According to Brian Bagnall, Apple exaggerated its sales figures and was a distant third place to CommodoreRead MoreThe Impact Of Digital Branding On Achieving Competitive Advantage10731 Words   |  43 Pages business strategies and Porter s five competitive forces models of digital era. 1.1.6 Approach to the Study The author is going to conduct a secondary research such as academic journals ,books ,the internet using academic search engines such as google scholar ,book review index online , books in print , director of open access journals ,INFOMINE ,infotopia, lib guide community ,CiteuLike, BASE , Academic info ,and will use theoretical analysis focusing on different theories .To aid the search,Read MoreSat Notes6478 Words   |  26 Pagesweather, and hoodies are characteristic of autumn. Of course you can use characteristic as a noun: These are several characteristics of autumn. But the adjectival form is different. Try looking up are characteristic of (with the quotation marks) on Google to see how the adjectival form is used. 4. From about A.D. 700 to 1600, sculptors created nearly 1,000 colossal rock statues on the remote and tiny Easter Island. Present perfect: ENGLISH PAGE - Present Perfect Past perfect: ENGLISH PAGE - Past PerfectRead MoreManaging Information Technology (7th Edition) 239873 Words   |  960 PagesTechnology Chapter 2 Computer Systems 17 19 Basic Components of Computer Systems 20 Underlying Structure 20 Input/Output 20 Computer Memory 21 Arithmetic/Logical Unit Computer Files Control Unit 23 23 25 The Stored-Program Concept 25 Types of Computer Systems 28 Microcomputers 29 Midrange Systems 30 Mainframe Computers Supercomputers 33 34 Key Types of Software 34 Applications Software 36 An Example of an Application Product Personal Productivity

INTERPROFESSIONAL WORKING Free Essay Example, 2500 words

One of the coordinators of the book by Mr. Ingleby (2005) was also a coordinator at the Migration, Mental health and social care program in the U. K. The program is mostly concerned with the mental health conditions of the above mentioned population in Britain. Other Programs (Intute, 2007) Edinburgh Mental health Research network. Centre for community Mental Health. Centre for citizenship and community and Mental Health. And many more†¦ Legal implications Mrs. IVY had to wait for a long time before she could avail her social service Benefits? In the case study of Mrs. Ivy, her daughter mentions that initially the social service representatives had requested for a GP, and it was also harshly said that until they get a referral from the GP â€Å"the social services won’t get involved†. So after eventually doing what Mrs. Ivy’s daughter was told to do, she contacted the GP again and they arranged a psychiatrist and a psychologist to visit Mrs. Ivy, this was the time when she was diagnosed with â€Å"some form of dementia†. Soon after submitting the GP she realized that Mrs. Ivy had been put on a waiting list and then looking at the deteriorating condition of her mother had to contact a branch of the local Alzheimer’s Society. Implication The legal allegation broken here was through the recently amended Social Services Act (recently amended in 2002). We will write a custom essay sample on INTERPROFESSIONAL WORKING or any topic specifically for you Only $17.96 $11.86/pageorder now Since the amendments made in the Social Services Act (Socialstyrelsen, 2002), the victim now has a much greater right to appeal in front of the Social service representative for a quick decision. This right was not used by Mrs. Ivy’s daughter. In the whole case study, it was never mentioned that the waiting by social services had been cleared, not until the time Mrs. Ivy died. So†¦ How’s this correct or even moral? It is very clear that the social services were not supervising the situation clearly, because doctors could have slowed down the progress of diseases like Alzheimer if it had been detected at the right time. Secondly, neither was any action taken from the regulatory authorities that regulate or supervise social services. Ethical Implications Mrs. Ivy’s Son or Daugher Could have had her Stay with either one of them! Mrs. Ivy was suffering from a worsening mental problem and thus it is clear that she should have had someone to take care for her all the time. This was a much larger ethical implication than just letting her die. Instead of thinking â€Å"Should we force fully feed her or not? † The doctors, nurses, and primarily her family members should have thought â€Å"What is the reason she wants to die? †.

The Extent Of The Government Role Of The American Economy

The Extent of the Government Role in the American Economy Nicolai Noordzy Northcentral Technical College The Extent of the Government Role in the American Economy The economy was one of the most pressing issues in the recent 2016 U.S. presidential campaign, which saw Republican businessman and celebrity Donald Trump closely elected over former Secretary of State and Democratic challenger Hillary Clinton. In many ways, the election can be seen as a backlash and conservative effort against the economic philosophies and policies of the two candidates and their parties, and on which candidate could better spur economic growth. The economy greatly affects all American lives, often without the people’s direct say, but nonetheless influencing how easy it is to get a job, how quickly the prices of goods and services rise and fall in a market system, and how much money people can spend or save for the future. In the third to fourth fiscal quarters of the year 2008, a severe financial crisis began to loom over the global economy, resulting in further economic downturn for the United States. Millions of people lost their jobs, and millions more wo uld not be able to find work thereafter. While the U.S. economy has improved since then, policy makers and both Trump and Clinton have argued endlessly over the best way to drive the economy successfully into the future. The division between Republican and Democratic parties, and in part the division between the candidates, reflectsShow MoreRelatedAp Exam Essays1660 Words   |  7 PagesConfine your answer to the period 1775–1783. 3. Analyze the ways in which controversy over the extension of slavery into western territories contributed to the coming of the Civil War. Confine your answer to the period 1845–1861. 4. Analyze the roles that women played in Progressive Era reforms from the 1880s through 1920. Focus your essay on TWO of the following. †¢ Politics †¢ Social conditions †¢ Labor and working conditions 5. 5. Explain the causes and consequences of TWORead MoreTo What Extent Did the American Revolution Fundamentally Change American Society?851 Words   |  4 PagesVieira September 24, 2012 DBQ: To what extent did the American Revolution fundamentally change American society? In your answer, be sure to address the political, social and economic effects of the Revolution in the period from 1775 to 1800. After the American Revolution, Americans, who were free of British control, started to reevaluate politics, the economy and society. After breaking away from what they thought was a corrupt and evil government, Americans changed how they wanted to govern theirRead MoreGovernment As A Market Economy1386 Words   |  6 Pagesthink about the role of government in a market economy? Do you think government should intervene in a market economic system? Why? Explain. The government plays a critical role in a market economy, for it establishes the strategies of providing key services, redistribution, regulation and subdivision. Concerning provision, the government plays the role of providing public goods and services such as national security, which is imperative for a stable economy. Within the American economy for example,Read MoreCorruption Of Democracy : America s Democracy1214 Words   |  5 PagesToday, our nation s democracy is unarguably only alive on a small scale. Much of America s population, does not uphold a civic role that consistently supplements a successful democracy. Corruption of democracy stems directly from Americans not being able to actively take responsibility for their own society or their own futures. As a result of individuals lacking responsibility in various ways, flaws in our society continue to define everything we are as part of America. Everyone in the countryRead MoreEconomic Growth Of Post War Japan1361 Words à ‚  |  6 Pagesreconstruct their economy. It is revealed that the Japanese economy was on its way to recovery, which received a rapid development since the war, and the reconstruction of Japan had spent less than forty years to become the world’s second largest economy in the 1980s. This essay will explore the three factors account for the economic growth of post-war Japan: the financial assistance from the United States, the external environment, and the effective policy of Japanese government. Firstly, the financialRead MoreEssay on The Decline of American Economics795 Words   |  4 Pagessystem prevailing is the free economy system which generated fast economic growth and prosperity albeit often ignoring social injustices along the way. This capitalistic system was born in Europe in the middle ages replacing feudalism when private concerns were generating surpluses and were ready to re-invest same thus spurring economic growth, albeit erratically. In the 18th century a Scottish moral philosopher, Adam Smith became the pioneer of political economy and advocated for the â€Å"free market†Read MoreTo What Extent Did World War Two Help The United States Of America Recover From The Effects Of The Great Depression1464 Words   |  6 PagesThe Great Depression To what extent did World War Two help the United States of America recover from the effects of the Great Depression? Nirbhay Bondili Historical investigation Mr. Lissina May, 1, 2017 Question: To what extent did World War Two help the United States of America recover from the effects of the Great Depression? Evaluation of sources Source 1: Steindl, Frank G. What Ended the Great Depression? It Was Not World War II. Independent Review 12, noRead MoreAsi A Dynamic And Growing Global Capital976 Words   |  4 Pagesand vibrant players in the global economy who are capturing market shares up and down the global value chain. China, Japan, and India are three of the largest economies in the world today, and Singapore, Taiwan, and South Korea are some of the most innovative economies as measured by patent activity. Moreover, while the United States and Europe stagnated in the Great Recession of 2008, China—through its massive fiscal muscle—was able to cushion its vast economy and maintain a robust GDP growth rateRead MoreLong-Term Investment Decisions1267 Words   |  6 PagesLong-Term Investment Decisions Government Regulations Government regulation borders within the mandated needs in the economy to strike a balance between the market activities and social welfare of the people. The role of government in the market has been seen as one that is indispensable in an economy where this balance is needful. Contrary to this argument, it has also been observed that government involvement in the market economy can to a large extent lead to sub-optimal results. It is agreeableRead MoreThe Great Depression Of America1727 Words   |  7 Pagesof the United States. Many historians believe that the government and military spending restimulated the economy, and the employment needed as a result of the war meant the economic recovery of the United States was a result of WWII. However, throughout history, people have learnt that correlation isn’t enough to argue causation and generally one event rarely triggers such a major economic recovery. This suggests other factors also played a role in ending the Great De pression. Some also argue that

Crash A Movie Review Essay - 3090 Words

Most people are born with good hearts, but as they grow up they learn prejudices. â€Å"Crash† is a movie that brings out bigotry and racial stereotypes. The movie is set in Los Angeles, a city with a cultural mix of every nationality. The story begins when several people are involved in a multi-car accident. Several stories interweave during two days in Los Angeles involving a collection of inter-related characters, a police detective with a drugged out mother and a mischief younger brother, two car thieves who are constantly theorizing on society and race, the white district attorney and his wife, a racist cop and his younger partner, a successful Hollywood director and his wife, a Persian immigrant father, a Hispanic locksmith and his young†¦show more content†¦Then Peter brings up the fact that their waitress was black. Anthony points out that just because she is black, does not mean that she fails to see in stereotypes. He argues that she did not serve them becau se she assumed they would not tip well. So Peter says, â€Å"Well how much did you tip her?† In his defense Anthony claims that with that kind of service, why should he tip? By doing this, Anthony is just contributing to the cycle of discrimination. She decides not to serve him like everyone else, so he does not tip her. She is then proven right in her assumption and the cycle continues. Then a white man and woman (the Los Angeles District Attorney and his wife) walk past them in the street, and as soon as the woman sees the two black men her arm almost automatically clings to the side of her husband. They then pull out their firearms and approach the couple, robbing them of their SUV at gunpoint. By acting the way they did they proved the woman correct in her assumption. In this scene Haggis shows only face shots so that each characters emotion is revealed by their face. The Los Angeles District Attorney’s wife is freaking out at her husband because they have a Mexican locksmith changing their locks. She tells her husband she would like the locks changed again in the morning because the â€Å"gangbanger† locksmith with the â€Å"prison tattoos† is going to sell their keys to one of his â€Å"homies†. She then walks into the allShow MoreRelatedReview on the Movie Crash1033 Words   |  5 PagesFILM SYNOPSIS: In Crash, a simple car accident forms an uncompromising foundation for the complex discovery of race and prejudice. Paul Haggis overwhelming and incredibly thought provoking directorial debut succeeds in bringing to the forefront the behaviours that many people keep under their skin. And by thrusting these attitudes toward us with a highly deliberate, reckless abandon, Haggis puts racism on the highest pedestal for our review. There is no better place for this examination thanRead MoreReview on the Movie Crash1022 Words   |  5 PagesFILM SYNOPSIS: In Crash, a simple car accident forms an uncompromising foundation for the complex discovery of race and prejudice. Paul Haggis overwhelming and incredibly thought provoking directorial debut succeeds in bringing to the forefront the behaviours that many people keep under their skin. And by thrusting these attitudes toward us with a highly deliberate, reckless abandon, Haggis puts racism on the highest pedestal for our review. There is no better place for this examination than theRead MoreCrash Movie Review1215 Words   |  5 Pageswhen making an opinion about a person. The movie Crash shows the authenticity of how people negatively stereotype each other’s race and ethnicity. It also shows how people are racist towards each other because of their different race. Stereotypes and mistrust are considered to be barriers that inhibit interracial relationships among people. Crash is a movie that shows acts about racism and stereotypes within the United States. The first scene is the car crash involving Ria, Jennifer Esposito, and anRead MoreFilm Review : The Movie Crash 1757 Words   |  8 Pageshas to do is put shots together†. Is that really all it is? Not even close. In my opinion, without editing, viewers would miss so many important factors that the director and film editor want us to capture in certain scenes or shots. In Paul Haggis’ Crash (2004), there are many intense scenes that use editing, mainly cuts -which is when the camera is focused on one character or sequence, and then changes focus to something else in the blink of an eye- to make the scene flow or to help us notice importantRead MoreThe Movie Crash Essay1031 Words   |  5 PagesWriter-director Paul Haggis Movie â€Å"Crash† written in 2004, tells an interconnecting story of what Whites, Blacks, Latinos, Iranians, cops and criminals. Regardless of their Socia l Economic Academic or Political background, they are all defined in one way or another by racism. Crash represents the modern condition as a violent bumper car ride (Variety) which connects stories based on coincidences serendipity, and luck as the lives of the characters crash against one another. The movie presumes that most peopleRead MoreThe Film Crash, Directed By Paul Haggis974 Words   |  4 PagesThe film Crash, written and directed by Paul Haggis, examines racial exchanges in several different ethnic groups living in Los Angeles. As the film move forward, we are able to view how each characters’ own racist experiences change their attitudes towards other races. Paul Haggis illustrates those change through the mood tone, setting, and even the music. By the end of the movie, the audience is left with a feeling of hope and an ambition to examine its own thought and actions towards othersRead More Stereotypes and Diversity in the Movie, Crash Essay1200 Words   |  5 Pages(The New York Company). Crash is a great example because it shows others stereotyping individuals in many ways. According to Schingel, it is the perfect analogy of how we as a human race deal with life, people and our own experiences. The movie, released in 2005, shows each characters point of view, rather it be from an African-American, Caucasian, or a Latino. It follows each character throughout the movie to show how they live their daily lives. Crash is known for having numerousRead Moreafter earth review1162 Words   |  5 PagesIn this review, we will discuss Will Smiths movie After Earth directed by M. Night Shyamalan. Smith’s movie is about a military father and his teenage son. One thousand years after cataclysmic events forced humanitys escape from Earth, Nova Prime has become mankinds new home. Legendary General Cypher Raige returns from an extended tour of duty to his estranged family, ready to be a father to his 13-year-old son, Kitai. When an asteroid storm damages Cypher and Kitais craft, they crash-land onRead MoreRace And The Unconscious Bias, Racism, And Police Interactions Essay1380 Words   |  6 PagesThe movie Crash, a film that follows the individual lives of several people and how they all intertwine with one another, hints at the underlying issue of race and the unconscious bias that are hard wired in us. It also shows that racism is not a one way street, but that it travels in both directions and because of this many film critics gave it a high praise. In this paper I will examine how it relates back to the topics we have covered in class, like unconscious bias, racism, and police interactionsRead MoreFinal Film Critique Paper: Hangover Part Iii1014 Words   |  5 PagesCritique: Hangover Part III I have chosen the Hangover 3, directed by Todd Phillips, to critique; it seems to be a very humorous movie from just watching this one clip. This movie is in the genre of comedy, it is being called the epic final of the â€Å"Wolf Pack†. Since the Hangover III does not get released until May 23, 2013 I will base my paper on the movie clip, I my critique I will attempt to explain the uses of sound cinematography used in the clip that I have viewed, and how well the actors

Case 3.1 Brent Dorsey - 1823 Words

Case 3.1 – A Day in the Life of Brent Dorsey, Staff Auditor Professional Pressures 1. What alternatives are available to Brent in regards to the audit of payables? What are the pros and cons of each alternative? - Brent could refuse to work the extra hours – Pros: Brent will improve his strained relationship with his wife and remain morally correct by not reporting dishonest working hours on the engagement. Cons: Brent could cause the engagement to come in over budget, which will make John look bad and could cost John his management promotion. Brent may also receive a less positive evaluation by John after the engagement is over, this could hold him back from future promotions with the company which will affect his income and†¦show more content†¦2. What consequences for Brent, the auditing firm, and others involved, may arise from â€Å"eating time,† as Scott suggested? Similarly, what consequences for Brent, the auditing firm, and others involved, that may arise from not completing audit procedures, as Megan suggested? For â€Å"eating time† – this action would involve violating Rule 102 (Integrity and Objectivity) because it is â€Å"knowingly misrepresenting facts† during the performance of a professional service (Arens, Elder, Beasley, 2010). While there may never be any legal consequences, assuming the client never finds out (and if they did they would not complain about paying less in fees), there could still be long-term consequences. For Brent, it could lead to managers or co-workers asking him to do this again, which means less income for hours for which he deserves to be paid, plus the added family problems discussed above. The auditing firm would have erroneous information about the hours necessary to complete audits for the clients involved, and would continue to bid incorrectly when writing the contracts for engagements. It would also be losing out in billable income since it is not being recorded, and the pressures to perform without pay for extra hours could lead to higher turnover (Arens et al., 2010). Furthermore, the case did not specify for certain but it is probably against company policy to record dishonest hours worked. For others involved, such as futureShow MoreRelatedCase 3.1 a Day in the Life of Brent Dorsey Essay932 Words   |  4 PagesDeana Chamberlain Case 1 ACC 416 Seminar Two Case 3.1 1. What alternatives are available to Brent in regards to the audit of payables? What are the pros and cons of each alternative? Brent and Han could pull twenty invoices rather than thirty invoices and go against the audit plan. Since the account payables haven’t shown any problems in the last few years, chances are there won’t be any problems this year. Doing this they could save at least a third of the time and possiblyRead MoreEssay on Case 3.1 - a Day in the Life of Brent Dorsey726 Words   |  3 Pagesare available to Brent in regards to the audit of payables? What are the pros and cons of each alternative? Brent has the option of â€Å"eating time† as Han has suggested. This means working off the clock but he will be able to finish under budget and look good at the firm. However, this will have an adverse effect for future budgets making it seem like the audit can be completed in less time than is even possible. Also, it fails to show the accurate cost of completing the audit. Brent also has the optionRead MoreA Day in the Life of Brent Dorsey Essay799 Words   |  4 PagesCase 3.1 A Day in the Life of Brent Dorsey 1. What alternatives are available to Brent in regards to the audit of payables? What are the pros and cons of each alternative? * Skip audit steps Pro: Skipping audit steps will allow Brent to complete the work in less time, allowing him to come in under budget Con: Skipping audit steps can lead to inaccurate audit decisions. Misstatements could go unnoticed leading to an inaccurate audit opinion. This alternative also raises a serious ethicalRead MoreAudit Cases14211 Words   |  57 PagesProfessional and ethical issues c a S eS inc lu de d in t hiS Se ction 3 . . . . . . . . . . . . . . . . 3.1 A Day in the Life of Brent Dorsey Staff Auditor Professional Pressures 59 63 65 71 79 3.2 Nathan Johnson’s Rental Car Reimbursement Solving Ethical Dilemmas–Should He Pocket the Cash? Recognizing It’s a Fraud and Evaluating What to Do . . . . . . 3.3 The Anonymous Caller 3.4 WorldCom The Story of a Whistleblower . . . . . . . . . . . . . . . . . . . . . . . . Read MoreFundamental Financial Accounting Concepts13807 Words   |  56 Pagesprint components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 4 3 2 ISBN MHID 978-0-07-802536-5 0-07-802536-2 Vice president and editor-in-chief: Brent Gordon Publisher: Tim Vertovec Senior sponsoring editor: Dana L. Woo Executive director of development: Ann Torbert Development editor II: Katie Jones Vice president and director of marketing: Robin J. Zwettler Marketing director: Brad Parkins SeniorRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesManaging Change 121 121 147 147 Text 3. Why Organizations Change Text Cohen †¢ Effective Behavior in Organizations, Seventh Edition 14. Initiating Change 174 174 Text iii Cases 221 221 225 The Consolidated Life Case: Caught Between Corporate Cultures Who’s in Charge? (The)(Jim)(Davis)(Case) Morin−Jarrell †¢ Driving Shareholder Value I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard Business

New Product Idea/Business Plan Essay Example For Students

New Product Idea/Business Plan Essay Executive SummarySince the first cellular mobile telephone networks opened for business in the early 1980s, growth in numbers of subscribers has consistently exceeded even the most optimistic forecasts. Even in the most advanced markets, this growth shows little sign of slowing, and meanwhile, new markets are accelerating rapidly. Cellular telephony was developed by AT;T (American Telephone and Telegraph), in its Bell laboratories. It operates by allocating a spectrum of radio channel frequencies to telecommunications systems. The radio channel frequencies are subdivided and assigned to a network of radio base stations each responsible for the coverage of a particular geographical area known as a cell, hence the name cellular telephony. Our product will take all the benefits of modern pc and cellular technology and will make it even more portable than existing cell phones. We will enable the consumer to have an even smaller, more efficient communication device that will help them mak e their lives easier and communication more pleasurable. The price will not be low, but will be affordable when compared with the benefits. This product will be a hot item for individuals from all walks of life. Business people will love it, parents will storm the stores for it, and college students will be begging their parents for one for Christmas or graduation. The features provided by the product will far outweigh the high end cost. With teenagers having cell phones and an interest in the Internet and e-mail, it is expected that we may introduce more fashionable and slightly less expensive model for them as well. They have a high disposable income, and are a very lucrative target market. Selling of this product will take place through cellular phone providers. As the product requires PCS service, it will need a provider. Their stores make the most sense in which to market the product as the consumer is there to purchase service, and will obviously need the equipment to use the service. Pricing of the product should be steady, with moderate increases and decreases as the selling seasons permit. Initial price reduction promotions will be warranted as is the case with most new products. After there is a product recognition and appreciation in the market prices can be returned to normal, and perhaps even increased slightly when we supply additional technology and/or features. BackgroundThe first mobile cellular network operators began using analogue technology for their first networks because it was the only available and prevailing technology of that time. Analog technology is based upon the transmission of sound by way of radio waves through an Analog Mobile Phone System (AMPS). Unfortunately, the analog networks are limited, in that they suffer from severe capacity limitations. There are reception and interference problems, they are also less secure to prying ears and most importantly from a user point of view, coverage is restricted. Along with the expansion of customers there was also a concern about the availability of bandwidth as the radio frequency became overcrowded. Such problems obviously led to the demand for a new and improved alternative, so along came digital technology (Encarta 1996). The new digital networks use their allotted radio frequencys more efficiently than analogue and sound is transmitted by computer code rather than by waves. This enables the network to carry a higher capacity of calls of a higher reception quality and enables the user access to a wider number of advanced features, such as Personal Digital Assistants, (PDAs), mobile faxing and wireless e-mail. The second alternative to cellular is PCS or PCN. This stands for Personal Communication Service/Network. It is not too different from digital cellular, except it uses many more transceivers and base stations (five times as many). An advantage of PCN is that the bandwidth is slightly larger, so more information can be passed and the handsets are more attractive to the customer. However a big problem with PCN is that it is very costly to construct a network. Despite the cost, PCN has taken off well, particularly in the USA. In 1993 the US government set aside a proportion of the airwaves for PCN. It defined 992 regions, within which it hoped companies would want to operate. The federal government then sold licenses to PCN operators, which were by no means cheap. The government made a lot of money from these sales. In 1995 companies paid the federal government 18 billion dollars for these licenses. It was then that it would take the same amount of money again to construct the network. However, this in no way put off the companies involved. The worlds mobile telephone networks are continuing to enjoy spectacular growth, even in relatively mature markets, annual growth greater than 60% is quite common. The high growth rates in mobile telephony are almost universal, with no sign of a saturation point being reached. The Nordic countries, (Sweden, Finland, Norway and Denmark), have consistently led the world in mobile phone penetration. In fact, by mid 1996, more than 25% of all Swedes had a mobile phone. Meanwhile, new mobile networks are being opened all the time, both in the mo st developed countries and in the developing world. In the most developed markets, new operators are competing aggressively to capture the consumer market for mobile telephones, positioning the mobile telephone as a genuine, and much more convenient alternative to owning a normal wired telephone. ProductThe dramatic growth of mobile telephony has demonstrated how important convenience and freedom are to users. The Internet, with its ease of use and universal availability, offers the potential for equally dramatic growth in mobile data. Business professionals today need to have the power and information of the Internet at their fingertips at all times. This necessity for portable communication equipment is what inspired the creation of our new and innovative product. We will shortly introduce, to the mobile communication market, a watch that combines the technology and uses of a Digital PCS cellular phone and wireless PC appliances. Through this product users will be able to use a sm all watch with a small screen to talk on the phone, check e-mail, and obtain stock quote information. This product will have a backlighted screen that can be switched on and off, and will have an ear-piece that can be plugged into the side for cases where a conversation needs to be kept quiet and/or private. The number pad will be on a â€Å"pop out† slide piece that can be pressed in and out as necessary. A small stylus, or pointed wand will also be spring loaded into the side so as to allow easy pushing of the small number buttons. It will be approximately 1 ? inches long so as to ensure that it can be held onto. "Capturiing Hearts" EssaySelling to intermediaries such as cell phone service providers is the less expensive way to distribute this product, at least initially. It is an individual product, but requires the service of a PCS provider to be utilized. Therefore, selling it as to companies such as ATT or Sprint with the option to place their logo on the phone as well ensures that the product can be considered by and demonstrated to individuals considering a digital piece of cellular communication equipment. Cooperation with these providers is essential if this product is to succeed. PricingThe pricing for the initial two models will be $250 for the number keypad model that can receive e-mail, receive and make phone calls, and check stock prices, and $350 for the model that has a letter keypad as well. As a promotional feature to kick start sales we plan to offer a $50 price reduction for the $250 model, and a $75 price reduction for the $350 model when they sign up for 2-year minimum contract with the PCS provider. We hope to negotiate a split in the price reduction with the provider. We would both gain from this reduction due to their retention of a 2 year contract, and our sale of the new product. We will emphasize the features that are gained by this product, and downplay the cost. It is essentially a watch, pager, phone, and internet appliance. That is a 4-in-1 marketing point that we will most definitely stress to the consumer. Many individuals will welcome the chance to wear one item on their wrist in place of carrying a phone, wearing a watch, wearing a pager, and keeping track of all of them. The price does not seem so great when thought of in terms of the fact that it is replacing at least three items. Eventually there will be other models produced by competitors that will rival the features that we offer on our watch appliance. We have already begun planning to include a calendar option and small television screen that can be played when the phone is off. When the competitor’s product catches up to our own, we will be in a research and development position to advance our existing product further, and thus ensure our position of being an innovator. It will further enable us to maintain our upper-end pricing and profits. Price advertising is important when the consumer can actually see and handle the product. Advertising of prices via television and the Internet can often deter consumers who feel that the 2-dimensional image is not worth the cost. This is why trade-shows, and personal selling is so important. It brings the consumer in personal contact with the product. Price changes, increases or decreases, will most likely take place during the key selling periods of the year. These periods, as mentioned before, include Christmas, graduations, income tax time, or perhaps even fathers or mothers day. The increases should not be dramatic, nor should the decreases. Increased sales are tempting, but losses are not worth the slashing of prices in the long term. Business Reports

Triangular Trade free essay sample

Transatlantic slave trade also known as triangular trade was responsible for the trafficking of Africans to the Americas. Triangular Trade is so named because of the three segments or legs of travel form a triangle. The first segment was from Europe to Africa where commodities were exchanged for African slaves, the second segment, dubbed the middle passage was the transport of African slaves to the Americas and the third segment was the transportation of merchandise from the Americas to Europe.This paper will fully analyze and illustrate the concept of triangular trade, reflecting on the ole of racism as an ideology as well as the tendency to exploit immigrant or minority groups. In conclusion this essay will address the development of poverty in Africa due to the continuation of the Triangular Trade process over time. From the mid fifteenth century until the close of the nineteenth century Triangular Trade was responsible for millions of Africans being plucked from their homeland and being inhumanely transported to the Americas as slaves. European goods, in turn, were used to purchase African slaves, which were then brought on the sea lane est. from Africa to the Americas, the so called middle passage. [2] A classic example would be the trade of sugar (often in its liquid form, molasses) from the Caribbean to Europe or New England, where it was distilled into rum. The profits from the sale of sugar were used to purchase manufactured goods, which were then shipped to West Africa, where they were bartered for slaves. The slaves were then brought back to the Caribbean to be sold to sugar planters.The profits from the sale of the slaves were then used to buy more sugar, which was shipped to Europe, etc. The first leg of the triangle was from a European port to Africa, in which ships carried supplies for sale and trade, such as copper, cloth, trinkets, slave beads, guns and ammunition. [3] When the ship arrived, its cargo would be sold or bartered for slaves. On the second leg, ships made the journey of the Middle Passage from Africa to the New World. Many slaves died of disease in the crowded holds of the slave ships. Once the ship reached the New World, enslaved survivors were sold in the Caribbean or the American colonies.The ships were then prepared to get hem thoroughly cleaned, drained, and loaded with export goods for a return voyage, the third leg to their home port. [4] From the West Indies the main export cargoes were sugar, rum, and molasses; from Virginia, tobacco and hemp. The ship then returned to Europe to complete the triangle. However, because of several disadvantages that slave ships faced compared to other trade ships, they often returned to their home port carrying whatever goods were readily available in the Americas and filled up a large part or all of their capacity with ballast.Other disadvantages include the different form of the ships (to carry as many humans as possible, but not ideal to carry a maximum amount of produce) and the variations in the duration of a slave voyage, making it practically impossible to precludes appointments in the Americas, which meant that slave ships often arrived in the Americas out-of- season. Instead, the cash crops were transported mainly by a separate fleet which only sailed from Europe to the Americas and back. The Triangular trade is a trade model, not an exact description of the ships route. [5] New EnglandNew England also benefited from the trade, as many merchants were from New England, especially Rhode Island, replacing the role of Europe in the triangle. N ew England also made rum from the Caribbean sugar and molasses, which it shipped to Africa as well as within the New World. [6] Yet, the triangle trade as considered in relation to New England was a piecemeal operation. No New England traders are known to have completed a full sequential circuit of the triangle, which took a calendar year on average, according to historian Clifford Shipping who, after years of sifting through NewEngland shipping records, could not find a single instance of a ship completing the full triangle as described. [7] The concept of the New England Triangular trade was first suggested, inconclusively, in an 1 866 book by George H. Moore, was picked up in 1872 by historian George C. Mason, and reached full consideration from a lecture in 1887 by American businessman and historian William 8. Weeded. [8] The song Molasses to Rum from the musical 1 776 vividly describes this form of the triangular trade. Other triangular trades The term triangular trade also refers to a variety of other trades. A trade pattern which evolved before the American Revolutionary War between Great Britain, the colonies of British North America, and British colonies in the Caribbean. This typically involved exporting raw resources such as fish (especially salt cod) or agricultural produce from British North American colonies to feed slaves and planters in the West Indies (also lumber); sugar and molasses from the Caribbean; and various manufactured commodities from Great Britain. [9] The shipment of Newfoundland salt cod and corn from Boston, Massachusetts in British vessels to southern Europe. L O] This also included the shipment of wine and olive oil to Britain. The sugar triangle whereby American ships took local produce to Cuba, then brought sugar or coffee from Cuba to Saint Petersburg, then bar iron and hemp back to New England. [11] The Triangular Trade is a route to receive slaves. It got its mainframe the three routes that formed a triangle. The first route carried fish, lumber, and other goods from New England to the West Indies. In the West Indies they picked up sugar and molasses which is a dark brown syrup product made from sugar cane. This was used to makes rum. From the WestIndies merchants carried the rum, along with guns, gunpowder, and tools to West Africa. Here, they traded these items for slaves, they carried the slaves to the West Indies where they were sold. Traders would take the profits and buy more molasses. The slaves were treated so harshly that some Of them didnt make it to the West Indies. Traders were so greedy that they wanted to bring as many slaves as possible. The slaves were chained and crammed together below the deck. There was hardly any sitting room or standing room. The slaves even have fresh air. The air was so stifling that some suffocated to death.Others tried to starve themselves to death or jump over board. Most died from diseases. When the slaves reached the Americas they were auctioned off. Many families were broken up and never seen again. I hope you have a better understanding of the Triangular Trade The early days of the American economy were filled with trade routes stretching across the Atlantic in seemingly all directions. As with trade between European countries, the goods coming into and out of America tended to be part of a pattern. The money paid for one set of goods would be used to pay for another set of goods, and so on.Also at this time, goods were traded for each other, in a barter system. In early American settlement, goods came from two main sources: England and Africa. This came to be known as Triangular Trade. A typical shipment of goods from Great Britain would consist of any or all of beads, cloth, hardware, rum, salt, or weapons. The shipment would go to Africa, where the goods would be traded for people who were enslaved. A ship leaving Africa for America would contain hundreds of enslaved people, tightly packed in horrific conditions for the journey to their new home.Once in America, the ship would unload the slaves and take on any or all of molasses, rum, sugar, or tobacco and then head to Great Britain, completing the Triangle. (It should be said here that not all ships made this giant triangular trip. Many ships did no more than sail back and forth from America to Africa and vice versa or from England to Africa and vice versa. The description of the Triangular Trade deals more with the goods as a whole. ) Some of the ships coming to America sailed straight to ports along the Eastern Seaboard, although some stopped in the Caribbean or Brazil, where rage slave plantations were.The number of Africans shipped as slaves to America has been conservatively estimated at 10 million. That number doesnt include the thousands who died along the way. Some estimates have concluded that 15 to 25 of every 1 00 Africans died on those voyages. The practice of slavery had a history of hundreds of years. It was made illegal in America in 1 807, although it continued in small part for many years after that. What was triangular trade? Triangular trade refers to three-way navigation routes that emerged during the seventeenth century. Ships carried people and cargoes of raw materials, finished goods, and livestock.One common route began on the western coast of Africa, where ships picked up African slaves. Arriving in the Caribbean islands (British and French West Indies), ship captains sold the slaves and purchased sugar, molasses, tobacco, and coffee. The ships then sailed to New England, where traders sold the cargo and bought liquor to take to Africa, where the process started again. Other routes involved delivering finished goods to the American colonies, returning to southern Europe with lumber, tone, and meat, and then delivering wine and fruit from southern Europe to England.Aloud Equation 1 745 31 March also known as Gustavo Vassal, was one of the most prominent Africans involved in the British movement of the abolition for the slave trade. His autobiography depicted the horrors of slavery and helped influence British lawmakers to abolish the slave trade through the Slave Trade Act of 1807. Despite his enslavement as a young man, he purchased his freedom and worked as an author, merchant and explorer in South America, the Caribbean, the Arctic, the American colonies and the United Kingdom.