The Failure Of The Google Glass Explorer Program - 1038 Words

Google Glass is without a doubt a very strong and innovative product with a high potential for growth. However, following the initial launch, negative perceptions of these augmented reality glasses gave view to a few major issues holding them back from success. Many of these problems occurred primarily due to lack of security and privacy. Concerns during the initial release were caused by the fact that the wearer can film or take pictures with out the subject(s) knowing or giving consent. As a result, negative consequences, such as speculation against Google, along with customer assault and isolation began to make face. Customers were targeted and harassed for supporting the product, which worked to both stunt market growth, and lower Google’s reputation. Not soon after, social media sites took wind of the escalating situation and assisted in a major backlash against the new product. Overall, the failure of the Google Glass explorer program directly resulted from the prevalenc e of these unforeseen privacy issues. Removing the camera feature from the device would ultimately eradicate that concern, while they would continue to provide all the other functions that â€Å"wearables† are known for. Unfortunately, this action would diminish the devices value, market reaction would initially be negative, and ultimately sales may not take off as planned. 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